Range Revolution founder joins Duckworth CMO and Mountain and Prairie Podcast host for “Farmer Founded Brands Will Save American Fashion” Session at SXSW 2025

Madras, OR — October 2024 — Range Revolution is proud to announce that founder Cate Havstad-Casad, a first-generation rancher and sustainability advocate, has been selected to speak at SXSW 2025 as part of the upcoming festival’s highly anticipated program. Havstad-Casad will be joined by Duckworth CMO, Mike Somerby, and Mountain & Prairie Podcast host, Ed Roberson, for the panel discussion the session titled “Farmer Founded Brands Will Save American Fashion,” a forward-thinking discussion on how the future of fashion lies in the hands of sustainable, farmer-founded companies rooted in regenerative agriculture and ethical production practices.

The session will explore the transformative potential of brands that originate from the heart of farming communities, emphasizing how their commitment to environmental stewardship, whole-animal utilization, and local craftsmanship can revolutionize the fashion industry. As a leader in sustainable leather production, Cate is uniquely positioned to shed light on the intersection of fashion, agriculture, and circularity—offering an insightful perspective that champions a return to heritage practices and values.

“I am thrilled to be part of SXSW 2025 and to share the vision that farmer-founded brands are not only shaping the future of fashion, but also reshaping how we think about circularity, quality, and craftsmanship in every product we buy,” said Cate Havstad-Casad. “This session is an opportunity to spotlight the incredible work being done by those of us who are deeply rooted in the land and committed to making fashion not just an industry, but a force for positive change.”

As a brand that utilizes cattle hides that would otherwise be discarded, Cate’s company, Range Revolution, exemplifies the core values she will discuss at SXSW. Through the careful process of full-grain, vegetable-tanning, and regenerative land practices, Cate's company has been at the forefront of marrying environmental responsibility with heirloom-quality craftsmanship.

The SXSW 2025 session will dive into the deeper impact that farming communities and sustainable brands can have on the future of American fashion, covering topics such as resourcefulness, ethical production, and the vital role of regenerative practices in shaping a more responsible and resilient industry.

SXSW 2025 is set to be an unparalleled platform for innovation, with thought leaders from across industries gathering to discuss the next era of creativity, sustainability, and social change. Cate’s participation promises to provide attendees with a unique and compelling vision of how farmer-founded brands are pioneering a new era of conscious fashion.

About Cate Havstad-Casad
Cate Havstad-Casad is the founder of Range Revolution, a brand committed to creating heirloom-quality leather goods from discarded cattle hides. With a deep commitment to regenerative land stewardship, whole animal utilization, and sustainability, Cate’s work merges tradition with innovation, producing products that are not only beautiful but built to last. As a first-generation rancher, Cate brings a unique perspective on the intersection of farming, sustainability, and craftsmanship, advocating for a more ethical and responsible approach to modern fashion.

About SXSW
SXSW (South by Southwest) is a global event that celebrates the convergence of technology, creativity, and innovation. Each year, it attracts thought leaders, creators, and visionaries from all over the world to explore the latest trends in film, music, interactive media, and more. The SXSW conference offers a platform for industry-changing ideas and has become a hub for emerging talent, groundbreaking technology, and forward-thinking conversations.

For press inquiries or additional information, please contact:
Lisa Skorepa
Brand & Marketing
hello@rangerevolution.com

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