OUR VALUES
Range Revolution began with a vision to create stylish, durable handbags and luggage made with as much attention to its environmental and socioeconomic impact as to its design.
Founded by a first-generation rancher and artist who understands how regenerative agriculture can transform the landscape and benefit people, cattle and wildlife, Range Revolution is out to prove that good design and good stewardship go hand in hand. We take an expansive view of community, making room for people, animals, plants, soil and water. Our entire ethos is based on using design to encourage regenerative practices and build community, in the broadest sense of the word.
In buying a Range Revolution bag, you’re putting your money where your values are. Every purchase is a vote for healthy soils and a stable, liveable climate.
Regenerative
At the heart of everything we do is a commitment to a system of design and land management that improves the health of the land, water and communities.
Circular
We support a circular economy, which aims to design out waste. Each of our products is designed to last while also allowing for disassembly and reuse of materials at the end of its life. The ultimate goal is to preserve and enhance natural capital.
Traceable
We pride ourselves on our transparency. The hides used in our bags can be easily traced through the entire supply chain – from the ranch of origin all the way through processing and manufacturing into the final product.
Communal
We take an expansive view of community, inspired by 20th century conservationist Aldo Leopold, that encompasses not only our human relationships and built communities, but also includes soils, waters, plants, and animals, or collectively: the land. “A thing is right when it tends to preserve the integrity, stability and beauty of the biotic community,” Leopold wrote. “It is wrong when it tends otherwise.”
Intentional
We harness the art and power of design in both our products and in creating a system to enhance the ecological and social outcomes for all along our supply chain and within the businesses that are a part of this ecosystem.
Quality
Our leather goods are crafted with a dedication to a lifetime or more of use and integrity in the sourcing of raw materials, and constructed for durability and enduring, timeless aesthetics.