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OUR STORY

About

Each Range Revolution piece is constructed of leathers from 100% traceable, regeneratively sourced American supply chains. Founded in 2021 by first-generation regenerative rancher, designer, and systems-thinker, Cate Havstad-Casad, the vision of Range Revolution is to increase economic returns to regenerative ranchers, reduce waste, and give consumers the opportunity to participate in land regeneration through the purchase of heirloom-quality products. 

Mission

To build a company that increases economic returns to regenerative ranchers, makes good use of some of the 5 million cattle hides that are thrown into the trash each year, and rebuilds systems with a whole-animal focus.

We believe that design, at its best, can regenerate both the land and people who are a part of the supply chain.

Revolutions can be beautiful. Design can be a force for good. Businesses in support of biodiversity and circularity are the future.

Founder

Cate Havstad-Casad is a designer, entrepreneur and first-generation regenerative rancher. She founded her first company, Havstad Hat Company, in 2014, and has evolved as a designer and a land steward in tandem.

Cate and her husband, Chris Casad, also manage Casad Family Farms, a diversified organic farm, which they have scaled from a 3-acre market farm into a 365-acre, regeneratively managed operation, verified with Ecological Outcomes monitoring.

In 2021, Cate founded Range Revolution as an endeavor to connect her purpose in design and agriculture, finding artful ways to inspire people to find their place in the natural world.

Team

Sallyann Trenchard

Sallyann Trenchard is a talented handbag designer with sixteen years of experience in the industry. She grew up in England and studied at the prestigious Central Saint Martins University. After graduating, she was headhunted by Abercrombie and Fitch and relocated to the US to start her career. Since then she has designed for well-known fashion houses and brands such as Ralph Lauren, Armani, Coach and Levis.

In addition to her artistic talents, Sallyann has been recognized for leading teams through conceptual design, and managing product development and production. She has won awards for a variety of product launches and the growth of product category volume and revenue.

Through the Range Revolution product collection, Sallyann artfully communicates the ethos of timeless, modern designs with a hint of Western curves. By using creativity to highlight the natural beauty of vegetable-tanned, full-grain leathers, Sallyann brings the rangelands to life through her design leadership and vision.

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