Range Revolution is a leader in the luxury leather goods space, building 100% of our products from traceable, regeneratively sourced American leather supply chains. Range Revolution was founded by a first-generation regenerative rancher dedicated to increasing economic returns to regenerative ranchers, incentivizing best practices, and providing consumers the opportunity to participate in land regeneration through the purchase of our products. 

Range Revolution is centered upon the idea that good design can make us see differently, think differently and act differently. We believe that revolutions can be beautiful, design can be a force for good, and businesses in support of biodiversity and circularity are the future.

Cate Havstad-Casad is a first-generation farmer/rancher, designer, systems-thinker, and agricultural advocate. Starting her first company, Havstad Hat Company, in 2014, Cate has evolved as a designer and a land steward in tandem. With her husband Chris Casad, she scaled their diversified organic farm from a 3-acre market farm into a 365-acre, regeneratively managed operation. Cate and Chris use holistic, regenerative and organic management practices, verified with Ecological Outcomes monitoring. They grow a diversity of hays and grains, manage native rangelands and raise cattle & pigs in a closed-loop system. Casad Family Farms has scaled its management and increased ecosystem health through a historic drought by employing holistic and planned cattle grazing. 

Cate founded Range Revolution in 2021 with a clear mission: To build a company that increases economic returns to regenerative ranchers, makes good use of some of the 5 million cattle hides that are thrown into the trash each year, and rebuilds systems with a  whole-carcass focus. She believes that design, at its best, can regenerate the land and regenerate the people who are a part of the supply chain, from the soil all the way through the manufacturing process. Range Revolution is a design endeavor to connect Cate’s life purpose in design and agriculture and find artful ways to inspire people to find their place in the natural world.